Color 2025 Pantone. Every year pantone selects a color that the company believes identifies the mood of the moment. Pantone selects a colour each year that captures the global zeitgeist—the color of the year express a global mood and an attitude, reflecting collective desire in the form of a single, distinct hue.

What is the pantone color of the year? It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.